Groom Professional Bright White dog shampoo is specially formulated to clean, brighten and restore shine to white and light coats. The formula uses optical brighteners to neutralise yellow tones and discolouration while nourishing the coat and giving it a glossy finish. This shampoo removes dirt and stubborn stains without damaging the natural structure of the hair. At the same time, nourishing ingredients moisturise and make the coat soft, shiny and easy to comb. Ideal for white, silver or cream breeds - from Bichons to Samoyed to West Highland Terriers - it gives the coat a clean, fresh and well-groomed look. With a dilution ratio of 10:1, the shampoo is extremely productive and provides excellent results in salons and home use. The pleasant, fresh fragrance lasts for several days and provides a well-groomed feeling. Made in the UK, Groom Professional Bright White combines cleaning, care and colour renewal in a single product - for a radiant, healthy coat with professional shine.