Korean Rice Water & Collagen Advanced Damage Repair Shampoo is clinically proven to reduce hair breakage by 12X and deliver 19X softer, stronger hair. *Based on lab tests with Korean Rice Water & Collagen Advanced Damage Repair Shampoo and Hair Mask vs. non-conditioning shampoo after 3 washes. Infused with the nourishing power of Korean Rice Water, Collagen, and 5 Ceramides, this paraben-free shampoo provides deep hydration while keeping frizz at bay. Powered by 17 Amino Acids and Wheat Protein, it acts as a complete hair breakage treatment, strengthening hair from root to tip, taming flyaways, and providing lasting frizz control. Plus, it deeply cleanses the scalp, removing oily residue and buildup to leave your hair refreshed and resilient. Specially formulated for color-treated and chemically treated hair, this damage repair shampoo delivers visible results post 3 washes. Make this shampoo your go-to for a spa-like hair rejuvenation and say goodbye to damaged hair and hello to frizz-free hair days.