Even the best legal advice often goes unheard. Why? Because intellectual property (IP) decisions aren’t just about law—they’re about psychology.

In The Psychology of IP, Maria Boicova-Wynants reveals how cognitive biases—like overconfidence, loss aversion, and groupthink—shape the way executives perceive and act on IP issues. She takes readers inside high-stakes disputes, licensing negotiations, and boardroom debates to expose the hidden psychological forces that lead companies to undervalue, mismanage, or outright ignore their intellectual assets.

But this book doesn’t just diagnose the problem—it provides the fix. With clear, actionable strategies, it teaches IP professionals how to:

• Overcome Cognitive Biases – Spot and counteract mental shortcuts that lead to costly IP mistakes.
• Speak the CEO’s Language – Ditch the legal jargon and reframe IP as a profit driver, not a compliance issue.
• Win Executive Buy-In – Use psychology-backed techniques to "nudge" leadership toward smarter IP decisions.
• Embed IP in Business Strategy – Break down silos and make IP a core part of innovation, R&D, and growth planning.

This isn’t another legal textbook. Instead, it’s a game plan for turning IP from an overlooked legal function into a strategic powerhouse.
Whether you're an in-house counsel, IP strategist, or business leader, The Psychology of IP will change the way you think about—and, most importantly, talk about—intellectual property.

If you’ve ever struggled to get decision-makers to take IP seriously, this book might be exactly the blueprint you needed for making them listen.