Don’t go breaking your hair! Great hair starts in the shower with our Give Me Strength Strengthening Shampoo, which is proven to reduce hair breakage by 54% after just one use, when followed with Give Me Strength Strengthening Conditioner. This revolutionary strengthening shampoo is laboratory tested and proven to reduce hair breakage, improve strength and promote new hair growth with every wash. The winning formula successfully targets the three main factors responsible for hair breakage and hair loss, for stronger and healthier hair. First up, this fortifying shampoo infuses hair with a moisture hit. Nourishing ingredients, like aloe vera, hydrate every hair strand, helping to make them less brittle so that they stretch rather than snap. Next, the keratin-rich formula uses wheat proteins and amino acids to help replace the proteins lost through damage, plugging gaps in the hair strand to rebuild the surface. This helps to strengthen each strand and prevent future breakage. Lastly (but certainly not least!), active ingredient Sweet White Lupine works to stimulate cell metabolism and circulation at the scalp, boosting new hair development, whilst helping to block the hormone responsible for alopecia to reduce hair loss. Say goodbye to weak, brittle or thinning locks and hello to healthier, stronger, longer hair.