How JawTone started and became a leading UK Facial Fitness Company

The JawTone story started way back 25 years ago. I would watch my mother pulling faces in the mirror and over pronouncing A,E,I,O,U. To be honest, at first I thought she was going crazy. Fast forward 25years, I realise I was the crazy one!

After getting married, having kids and gaining one too many pounds (weight) and no longer going to the gym I decided enough was enough and made it my goal to lose the weight. However after losing 26lbs, my face still remained puffy. I spent 3 years researching and trying every one of the limited tools out there to improve my facial look.

I tried the a vey popular ball you chew to exercise your facial muscles, but was not keen on this product at all. Saliva would remain on the product which I found very unhygienic. I also felt it wasn't hitting the correct facial muscles and maybe was even pushing out the front teeth (that's the last thing I wanted!). I also tried some large tabs that broke in a week and had a lot of suction issues.

I knew that the solution would have had to be something that was natural to use, something that provided resistance to as many as possible of the 57 facial muscles. Working with teams in 3 countries, JawTone was born. With a goal in mind to use the most cutting edge facial muscle advancements and produce world leading products.

We have spent years researching, fault finding and improving existing tool that provide resistance to work targeted facial muscles. Such as the masseter jaw muscle.

We then working with a leading facial yoga coach developed exercises to be used with our product to focus in on specific issues such as tightening your chin and neck.