This brushable tint helps to thicken, shape and define brows for natural looking fullness with a flexible hold that never feels stiff or drying. BUT it doesn't stop there, the formulas nourishing ingredients also help to strengthen and stimulate brow growth. Formulated with a natural polymer, Cell-U-Lash, that helps to volumize and strengthen brows. Plus Argan Oil, Shea Butter and Vitamin B5 to stimulate brow growth and maintain follicle health. The unique brush applicator evenly distributes product while shaping and grooming brows into place.