CLEAR GEL WAX: Lifts, tames and holds for lifted and fuller-looking brows WORKABLE & FLEXIBLE HOLD: Non-crunchy, non-sticky, lightweight finish for feathered, enhanced brows MESS–FREE APPLICATION: Precise, cone-shaped brush ALL-DAY WEAR: Sweat-proof, smudge proof and transfer proof CLEAN, VEGAN FORMULA: Infused with Browcare ingredients, Vitamin E, Hyaluronic Acid and Pro-Vitamin B5 The waxy gel formula lifts, tames and holds for fuller-looking brows that last all day. The flexible-hold, workable gel wax dries down to a non-sticky and non crunchy finish for feathered, texturized brows. Infused with Browcare ingredients, Vitamin E, Hyaluronic Acid and Pro-Vitamin B5, the clean vegan formula is sweat, smudge and transfer resistant. Its small cone-shaped brush allows for a precise, mess-free application. Formulated without Parabens, Mineral Oil, Talc and Fragrance. Made of 73% natural origin ingredients. Based on a consumer study of 111 women: 94% say tames brows 92% say provides a flexible hold 92% say is long-lasting 90% say provides mess-free application 90% say makes brows look lifted