WHY LMNT? : LMNT was born of a need. The hard truth is that the electrolyte products available are high in sugar and sadly lacking in real electrolytes. Based on the latest nutritional sciences, getting adequate electrolytes through these products equals over 100 grams of added sugar per day. We don't think anyone needs this amount of sugar. LMNT is formulated with everything you need and nothing you don't need. We have a no questions asked refund policy. Born from a need, backed by science, and built for you. Specially developed for endurance and strength athletes to aid in recovery and energy levels. About 7-10% of the world's population suffers from sodium sensitivity. For those individuals, or those with problems with fluid retention overall, additional sodium is generally not recommended and therefore our product is not likely to be suitable. However, about 90-93% of the world's population does not experience any increase or just a modest and temporary increase in blood pressure. Those who try it tend to report the effects of supplementing high-sodium electrolytes as "very positive", overall. In case of medical conditions requiring the consumption of a low sodium diet, the use of a high-dose electrolyte supplement is not recommended.