Meet your curls’ new favorite shampoo. This gentle frizz-fighting shampoo for curls washes away dirt and build-up without stripping your hair. It controls frizz while keeping your curls hydrated and happy. Formulated to strike the perfect balance between clean and conditioned, it helps maintain moisture from root to tip, leaving your curls soft, smooth, and manageable. The result? Fresh, defined and bouncy curls that are ready to shine. 92% agreed their hair felt softer after use* 92% agreed their hair felt moisturized* WHO IS IT FOR? All curl and texture types. BEST FOR: Frizzy hair RECOMMENDED FREQUENCY: Regular wash days FEELS LIKE: Mild creamy foam √ Color-Safe √ Vegan Certified by The Vegan Society's Vegan Trademark √ Made without sulphates, silicones or drying alcohols √ Cruelty-free. Leaping Bunny certified *Based on an independent study, using the full Anti-Frizz recipe routine