Typical man? Typical woman? Together with Rúrik, we want to redefine the classic hair accessories segment and create products that everyone can use, own and love. Nowadays, diversity, empowerment, and gender fluidity are much more than just meaningless clichés. While even a few years ago, long-haired, make-up and skirt-wearing men were rarely seen on the red carpet, let alone seen on the streets, role models like Harry Styles now not only set new trends, but also overcome supposed barriers. The perfect combination: invisibobble and Rúrik Gíslason have designed a collection that everyone can wear, and hope it will help overcome traditional stereotypes and gender-specific product use.