A new way to approach low-commitment hair color, REVLON PROFESSIONAL NUTRI COLOR Filters offer semi-permanent direct precision color, care and shine full of multi-chromatic possibilities. With NUTRI COLOR Filters: Metal Ice, creativity is at your fingertips with a range of metallic hair colors that will bring trendy, frozen temperatures with a shimmering icy effect. Two new tones, Mauve Blonde and Iced Rose, join bestsellers Intense Platinum, Pale Platinum and Intense Silver, for a total of five icy hair colors that boast 3-in-1 Insta-Pic Technology, that prioritizes hair health as much as hair color. The panthenol Provitamin B5 formula allows the ammonia-free semi-permanent hair dye to nourish and moisturize the hair throughout the coloring process, which leaves hair feeling even healthier. The metallic hair dye also contains ionic pigments which deliver vibrant, bold color by attaching to the hair cuticle with electrostatic interaction. Finally, as well as achieving shimmering hair color, the formula contains a Conditioning System that detangles, smooths and seals the hair cuticle, creating intense, radiant shine. Whether one of the cold blonds, rose or silver hair dye, each iridescent hair color offers bold shades with gleaming reflections that change according to light. To use the semi-permanent hair color as a color refresher, simply apply the REVLON PROFESSIONAL NUTRI COLOR Filters cream and leave it on for three minutes. If you’re starting out with a pre-lightened or blond base and you want deeper toning, just leave the vegan metallic hair color on for up to 15 minutes. With a focus on environmental awareness, the semi-permanent hair dye packaging balances convenience and performance with sustainability, by using certified and recyclable materials. In addition to the NUTRI COLOR Filters: Metal Ice, explore the entire NUTRI COLOR FILTERS range to return to vibrant semi-permanent hair color and find your next color statement.