It's a 10 coily miracle hydrating shampoo's deeply moisturizing formula reaches deep into delicate strands to help strengthen and seal, so hair looks polished and perfect. The rich lather removes buildup to leave hair bouncy without drying it out. That’s what It’s a 10 Miracle Coily Hydrating Shampoo makes possible with each and every wash. Our deeply moisturizing formula reaches deep into delicate strands to help fortify and seal, so hair looks polished and perfect. Well-defined curls, fewer frizzies, less breakage, better defense against humidity, and extra softness are yours with every use.