More Than Meets the Eye Since 1984

Transformers are robots from the planet Cybertron engaged in an epic struggle for the fate of the universe. Transformers toys are known for their high quality features and have won numerous awards, nominations and honors since first hitting the market. For over 35 years, kids and fans have been connecting with the story of Optimus Prime and his Autobots battling against Megatron and the evil Decepticons. The excitement continues as Hasbro revisits classic designs and forges ahead with innovative new storylines and figure features. The Transformers story has been inspiring kids and fans for generations in movies, comics, and the toy aisle. Kids can also invent their own stories and adventures. Each character has a unique design and set of features which can lead to innovation and exploration through play.

Reach past the big screen and build the ultimate Transformers collection with Studio Series figures (each sold separately), inspired by iconic movie scenes and designed with specs and details to reflect the Transformers movie universe. Now including The Transformers: The Movie!

Encouraging Puzzle Solving Skills

Each Transformers figure can present a new set of challenges for kids as they attempt to convert the figure from a robot to a vehicle in a number of conversion steps. Figuring out the conversion steps can help encourage problem solving. Figures convert back to their original form as well.