Founded in 1971, Herman Schwimmer built the foundation of Swimline with happiness at the forefront, and the goal of bringing a pool to every family in America with his high quality pool liners. Almost 50 years & 3 generations later, Swimline has become a world leader in the pool industry, expanding into pool toys, pool maintenance and watersports equipment. We pride ourselves on being a family company that puts our customers needs first while delivering the highest quality products. When it comes to making memories on the water, Swimline has you covered.