DAMAGE REDUCING WITH SALON SHINE. Panasonic's Hydrating Hair Straightener is the answer to your hair damage woes. REDUCED HAIR DAMAGE thanks to protective Nanoe Technology. Backed by more than 80 years of hair care research, the EH-HS99 incorporates innovative Nanoe technology which has been proven to minimise hair damage, improve shine and reduce static for a sleek finish. INSTANT STYLING WITH LONG-LASTING RESULTS. The EH-HS99 Hydrating Hair Straightener uses advanced heat-control technology so that heat is distributed uniformly over the ceramic plates and the correct temperature is maintained. What you get is fast, highly effective straightening. LESS HEAT DAMAGE and FRIZZ WITH NANOE. As you style your hair, protective Nanoe technology comes into action, ensuring optimal hair health even at high temperatures. Moisture-rich Nanoe water particles, generated from air holes in the sides of the plates, penetrate deep into hair, hydrating and tightening the cuticle to guard against heat damage. The results? Super nourished hair, proven improvement in visible shine and reduced static for a sleek look. Fast and Fabulous: Quick Heat Up + Advanced Ceramic Plates. Taking only 30 seconds to heat up (to 100°C), the EH-HS99 is perfect for those on the go. It also boasts ceramic plates which are 1cm longer than the popular hair straighteners meaning faster styling. The advanced, smooth ceramic plates with uniform pressure design allow hair to glide through with even tension, without pulling or breakages. Our Hydrating hair Straightener is what your mane wants and needs! Comfortable to Hold and Style. This latest hair straightener allows easy and effortless styling from roots to ends. Lightweight design. Easy Storage. Compact, lightweight design and swivel cord makes convenient storage. 5 Temperature Settings. You can se the temperature to 150°C, 170°C, 180°C, 200°C or 230°C as desired. Black and Rose Gold Luxe Design paired with a smudge-free, durable exterior.