Bob's Red Mill organic brown rice farina creamy rice hot cereal is freshly milled from the finest organic California whole grain brown rice. Rice is non-allergenic and therefore an excellent cereal for youngsters. Bob's creamy rice farina cereal has a very special flavor and quality of its own. Whole grain brown rice is high in protein, iron and fiber. Rice is notoriously easy to digest, making this cereal perfect for those who have digestive issues and is great for little ones who need something simple, yet nutritious in their tummies. It as an alternative to oatmeal for a soothing whole grain breakfast porridge.