You grow, girl! Detangle, soften, and prevent damage. Give your hair the strength it needs to grow longer, stronger and happier. Not Your Mother’s Way to Grow Shampoo & Conditioner will help moisturize, detangle and smooth hair while protecting it from breakage. Formulated with Procapil, a breakthrough combination of ingredients that encourage hair growth by strengthening it at the root, Way to Grow will help you build strength for beautiful, healthy hair always. At Not Your Mother’s, we help you live your best (hair) life. Established in 2010, our passion is to boost confidence and personal style by creating innovative, on-trend products for all hair types. Formulated with ingredients you can trust, we create haircare that celebrates everyone’s unique beauty rooted in the firm belief that “No One Does it Like You”.