With Color-Freedom Cream Bleach, you can say goodbye to powder bleaches and hello to even, luminous color. This pioneering hair bleach cream is free from ammonia and sulphates, providing safe color lifting up to 8 shades lighter. Corn proteins nourish and repair hair during lightening, helping to rebuild hair’s natural structure while protecting the scalp. Target your regrowth, be bold with ombre or balayage or prepare the hair for pastel shades, toners or bold hair colors. Or simply tone using Knight and Wilson Color Freedom White Blonde to achieve the perfect, crisp clean, yellow and brass free blonde you can be proud of.