Our luxurious London towels are also delightfully thick and silky with a beautiful sheen. This is because weight of our luxury ‘London’ towels in Egyptian cotton is no less than 600 grams per square meter, making them particularly strong but not too heavy. It is often described as the best kind of cotton in the world. Egyptian cotton is deliciously soft, extra strong and is extremely hard-wearing. It is a type of cotton whose extra-long fibres (virtually the longest in the world) and the high levels of purity set it apart from the rest.