Where the beauty trends emerge? L'Oréal. Eugène Schueller, founder of the group, invented a hair dye in 1907, which should henceforth become a target for the innovation and trend setting of the French beauty house. In addition to other cosmetic products, L'Oréal Professionnel Paris focuses particularly on addressing the individual hair of women. Since 2012, L'Oréal Professionnel Paris has been the official partner of Paris Fashion Week and has been indispensable for many years. In the broad product portfolio of L'Oréal Professionnel Paris, you will find shampoos, professional styling products and deeply effective care products, such as hair masks and conditioners tailored to your needs. Do you want to intensively nourish and shine your natural blonde or blonde coloured hair? With the hair care products from the L'Oréal Professionnel Paris Series Expert Blondifier line, you can neutralise blonde hair and activate the natural shine. The L'Oréal Professionnel Paris Series Expert Blondifier mask provides blonde hair shine and nourishes it richly. Enriched with Açai berry extract, the intensive treatment smooths and nourishes the hair fibre and moisturises - for improved luminosity and noticeable suppleness. We also recommend using the Blondifier Shampoo and Conditioner from L'Oréal Professionnel Paris Series Expert Blondifier for the best possible result and maximum colour protection.