Design is at the heart of Braun:

The concept of ‘less, but better’ has its origins in the Bauhaus movement, but it was Braun and Dieter Rams that created a mind-set of order, clarity and simplicity and applied it to electrical appliances. For six decades, Braun’s humanistic approach to design has inspired designers and companies around the world.

In 1971, Braun took its first steps into the clocks category thanks to Dietrich Lubs, a protégé of Dieter Rams, who was responsible for many of the iconic clock designs that are still popular all these decades later.

Credcendo Beep Alarm

Crescendo beep alarm, the beep alarm gets more frequent and louder if you do not turn it off.

Snooze and light function

Integrated foot snooze / light function (Snooze interval is 5 minutes/Light illuminates for 5 seconds once manually activated).

Quiet movement

Quiet precision quartz movement (new generation).

Luminous tipped hands

Luminous tipped hands + iconic yellow second hand.