Regular use of Macleans Extreme Clean Toothpaste will deliver double the cleaning performance in hard to reach places* + up to 2x the shine effect*, whilst strengthening your enamel provided by fluoride. The micro-crystals in the Extreme Clean Toothpaste formulation are up to 3x smaller than abrasives versus a regular Macleans toothpaste; tiny enough to slip in between teeth yet tough enough to help give you double the cleaning performance in hard-to-reach places*. Double your clean! Get to those tricky, hard to reach places between your teeth with Macleans. Extreme Clean Toothpaste provides double the cleaning performance in hard to reach places* with up to 3x smaller polishing micro-crystals*, And while brushing, it fights plaque, bad breath and strengthens your enamel with fluoride. *vs a regular Macleans toothpaste