It all started with a promise…

...to make the most comfortable dance shoes in the world.

Jacob Bloch, a shoe maker by trade, emigrated to Australia in 1930 during the height of The Great Depression.

Jacob's love of music and dancing took him to the local ballet schools and at one of these schools he noticed a young dancer struggling to stay en pointe. Jacob promised he would make her a better pair of pointe shoes to dance in, and so he did.

Jacob’s reputation for making high-quality dance footwear spread rapidly.

Jacob’s shoes became so well-known and sought after, that it sparked the creation of a full range of dance footwear and dance fashion products. The brand grew rapidly and over time became the BLOCH we know and love.

Today, BLOCH has a reputation as one of the most trusted in the industry and is still fulfilling the promise made by its founder close to nine decades ago; "to make the most comfortable dance shoe in the world".