The Layrite Superhold Pomade lets you create structured parts, quiffs and pomps with ease. The water-based formula rinses out easily and provides a medium shine finish. This extra-large tub with also last for many months, making it a great choice if you style your hair everyday. Since 1999, Layrite has rightfully earned its reputation as the USA's premiere maker of barber styling products. Superhold is a dense, gel-like pomade that spreads easily through the hair and provides a very strong, all-day hold. It's great for sharp, slicked styles for even the most stubborn hair and the water-based formula rinses out easily. Every tub includes Layrite's iconic mild vanilla scent.