Often imitated, never duplicated. What it is: A blend of Jojoba wax ester (more than you'll find in any other nail product on the market!), olive and grape seed oils, vitamins, and scented oils designed to penetrate your nails and skin while filling your nostrils with a divine scent! What it does: Because Jojoba is almost molecularly identical to your body's natural oil. Simply Pure Nail Oil penetrates your nails, keeping them strong and flexible. The Jojoba also penetrates your skin, keeping it soft and healthy. Why you need it: Hard, brittle nails break. Strong nails are flexible and bend against outside forces. Pure gives your nails what they need to flex so they break less. Your nails will be longer and stronger! Pure is the only nail and cuticle oil that works by repairing brittle, chipping, and peeling nails in 3 days (when following the Initial 3-Day Hydration Treatment), eliminating hangnails within 5 days, and visibly reducing skin wrinkling. Once you see what Pure will do for you, you will be hooked!