Envirogroom great white shampoo is super whitening! this professional color enhancing shampoo removes even the tough stains with no bluing, bleaches or harsh chemicals. Envirogroom great white shampoo is formulated to be mild and non-irritating to the skin. Vitamin and protein fortified to enrich the coat and skin, great white contains a plant derived shampoo base, aloe, jojoba, panthenol, vitamin E, soy protein, coat brighteners and allantois. Safe to use on dogs, cats, horses and puppies and kittens over 6 weeks of age. 32 to 1 concentrate.