Brilliant Shampoo works to combat brassy, dull tones which grey hair naturally adopts from everyday pollutants and UV rays.This is White Hot Hair's bestseller and their hero product. To use: Apply once or twice a week or when your grey or white hair needs a super-charged boost of brightness to banish dull and yellowy tones. Massage into wet hair for a luxurious lather then rinse thoroughly. For the ultimate brightening boost, deeply condition and revitalise hair with Intense Lustre Mask. This product is free from parabens, suitable for vegans and cruelty free.