Whitening toothpaste Black Is White removes discolouration using activated carbon without sanding, without bleaching. 1'450 ppm fluoride. Strengthens oral health: enzymes protect against tooth decay and support saliva functions. 15,000 ppm hydroxylapatite (Nano) remineralize the enamel and close exposed dentine channels. Plus: Physical blue filter, cooling feeling when cleaning. RDA ~ 50 Without SLS. Triclosan-free. No bleach. No plastic particles. Can be used without restrictions, like normal toothpaste. Made in Switzerland.