APOLOGIES IN ADVANCE TO BUBBLES EVERYWHERE. Please understand, we mean no offense to bubbles - we just believe they belong in your champagne and not in your hair care. At Rio Cabello, we meticulously chose botanicals and exotic oils, cocktailing them to perfection. We layered research, science and the wisdom of Mother Nature. After all...She doesn't make mistakes. Rio Cabello has created the only "12-Exotic Oil" keratin hydrating shampoo with our proprietary "12-21-BKCV Formula Blend" which includes 12 exotic oils*, 21 amino acids, Biotin, Keratin, Collagen and uber-rich concentrations of high quality and quantity of vitamins A, C, D and E. At Rio Cabello, our ingredients may be prized for their aroma and history - but we prize them for their performance. Our Commitment: Paraben & Sulfate Free* No Animal Testing Worry-Free Purchase Standing-ovation USA-based customer care RIO CABELLO WHERE CONTEMPORARY BEAUTY SCIENCE MEETS BRILLIANT INNOVATION MEETS NATURE Because YOU deserve the best. * Rio Cabello Keratin Hydrating Shampoo is over 90% natural and does not contain any excess harmful foaming agents. This shampoo will lather less than regular shampoos but your hair will be thoroughly clean.