Discover the new pro finish of longwear: up to 24 hour demi matte foundation Get a matte finish that won’t fall flat with L'Oral Paris' Pro-Matte Foundation. Air-light, longwearing liquid foundation provides medium coverage. Lightweight and creamy, matte foundation goes on smooth with a demi matte finish that lasts all day — hiding imperfections for a smooth, clear complexion. • Up to 24HR matte without the flat • Air-light texture, demi-matte finish • Hides Imperfections for a Smooth Complexion • The pro look of longwear Apply Pro-Matte Foundation with fingers or with your favorite foundation brush.