Shapes like a wax, holds like a gel. Gel Style Wax combines the hold of a gel but without the crustiness, and the shaping of a wax but without the greasiness. It shapes, moulds and holds, lets you create the most extreme lasting styles, and it washes out easily. We all want to express our true personality and we know that hair matters. Good hair days give confidence, which makes you the best you can be to those around you. VO5 brings you a full array of hair products and expertise to help you achieve your personal look. We have trusted high quality products, designed to achieve hair that looks and feels the way you want. We can give you the latest trend-led innovations that help you express yourself and your style. VO5 has the products and expertise to help you confidently create the hairstyles that express the very best of you. The name VO5 comes from the 5 Vitamin Oils that are included in every product and are essential for healthy, beautiful hair. In only a few short years, VO5 became the number one haircare brand in its category, and still remains a favourite today. Since the launch of the original hairdressing product, VO5 expanded their haircare line to include shampoos, conditioners and styling products that are a trusted staple for families.