About Us

Besides parental love and home care, the biggest asset that parents can give to their children is an environment that encourages their development.

The focus is on the social, practical and cognitive development in children. Good toys support these areas of learning. Pretend Play helps children to develop their curiosity, imagination, creativity and practical knowledge whilst having fun.

It is important to us to offer a balanced range of toys that support children’s learning and development through play. We believe that our product range meets these requirements and comprises toys that contribute to early learning development of the child.

First ideas and conceptual designs are reviewed carefully and are inspired and developed further in close cooperation with both educational sector and parents.

All our products undergo stringent controls and testing throughout the production process from first sample up to mass production.