Our Story

How GUMBELLS started ....By Kris (Founder, London UK)

The story started way back 25 years ago. I would watch my mother pulling faces in the mirror and over pronouncing A,E,I,O,U. To be honest, at first I thought she was going crazy. Fast forward 25years, I realise I was the crazy one!

After getting married, having kids and gaining one too many pounds (weight) and no longer going to the gym I decided enough was enough and made it my goal to lose the weight. However after losing 26lbs, my face still remained puffy. I spent 3 years researching and trying every one of the limited jawline exerciser tools out there to improve my facial look.

I tried the a vey popular jaw ball you chew to exercise your facial muscles, but was not keen on this product at all. Saliva would remain on the product which I found very unhygienic. I also felt it wasn't hitting the correct facial muscles and maybe was even pushing out the front teeth (that's the last thing I wanted!). I also tried some large tabs that broke in a week and only seemed to slightly work the masseter muscle and nothing else and are a choking hazard.

I knew that the solution would have had to be something that was natural to use, something that provided resistance to as many as possible of the 57 facial muscles. Working with teams in 3 countries, the first version of our jawline hard gum was formed. GUMBELLS is our 3rd generation of gum, developed specifically for facial fitness and Jawline shaping.