Little Bets: How Breakthrough Ideas Emerge from Small Discoveries

Little Bets: How Breakthrough Ideas Emerge from Small Discoveries

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"An enthusiastic, example-rich argument for innovating in a particular way--by deliberately experimenting and taking small exploratory steps in novel directions. Light, bright, and packed with tidy anecdotes" (The Wall Street Journal).What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins. Reporting on a fascinating range of research, from the psychology of creative blocks to the influential field of design thinking, Sims offers engaging and illuminating accounts of breakthrough innovators at work, and a whole new way of thinking about how to navigate uncertain situations and unleash our untapped creative powers.
  • Publisher: Simon & Schuster
  • Dimensions: 13.97 x 1.78 x 21.27 cm
  • Language: English
  • Print length: 224 pages
  • Item weight: 204 g
  • Edition: Reprint
  • Book Type: Paperback
  • ISBN-10: 1439170436
  • ISBN-13: 978-1439170434
  • Publication date: 16 July 2013
A$21.65 - A$110.80
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