The shad worm creates a nimble roll action that adds a swinging on the tail side by placing an exquisite indentation in the center of the body, and its compound action and wave channel the bites without losing the target. The metal plate also supports the worm for a wide range of appeal by radiating glitter and flashing underwater. Synergistic effects of action, waves, and flashing to attract a wide range of targets. In addition, the lure is packed in a system that includes a swingworm keeper that holds the worm without hindering movement, and a hook regulator to reduce the needle on the worm body.