Coffex is a Melbourne heritage brand. It represents everything coffee is and was in Australia - Coffex is the heartland. In the beginning, the goal was to roast Italian - style coffee and deliver it fresh to cafes and homes for baristas and coffee deliver it fresh to cafes and homes for baristas and coffee lovers to savour. Today, Coffex is dedicated to ethical sourcing, roasting quality beans. Roasting since 1959: Established originally in Coburg, Coffex Coffee Roasters emerged during a golden age for coffee. Founded by two Italian partners, the company capitalised on the rising popularity of espresso bars brought over by European migrants. Recognising the growing demand for high-quality coffee in Australia, Coffex Coffee Roasters began as a modest operation with no more than ten staff.