About Us

We have a fundamental belief that all of our products must solve a meaningful problem. We put in a lot of time during the research phase to ensure our designers have the information needed to get to the root of the problem. Our first insight was, "I wish I had a mug that didn’t leak or spill". Our designers are problem solvers that express solutions through sketching. Consumers want products that are intuitive. We have a motto: Simple is Hard. We get there by looking at research, sketching, debating and resketching until we design the best solution for you. Our designers’ work isn’t done when the design process is over, it just starts the “play nice” time with the engineers.