Great health starts with your teeth. SURI (short for Sustainable Rituals) is a revolutionary new sustainable electric toothbrush delivering a maximum clean with a minimal impact. Every year over four billion toothbrushes end up in landfill or in our oceans. That's enough to circle the globe twelve times We've taken the electric toothbrush back to first principles. SURI is slim and repairable, with plant-based heads that deliver an exceptional clean, while having a minimal impact on our planet. Our brush heads are made from plant-based corn starch and our bristles are made from castor-oil. We've designed our brush with these innovative materials because it makes them bio-based and reduces our reliance on petroleum-based plastics. Furthermore, we recycle the heads for free in the UK -simply write on any envelope "FREEPOST SURI" (in caps) to send your heads back to us free of charge for recycling. We ask that you send at least 3 to minimise our carbon footprint. The body of our brush also is made from aluminium which makes it long-lasting and easily recycled. We've partnered with ClimatePartner to offset 100% of our brushes' emissions, including their manufacture and transportation. We are committed to reducing and offsetting our carbon footprint each year