Gold Bond recognizes that men's skin has unique needs. That's why there's Gold Bond Men's Essentials Hydrating Lotion, Everyday Moisture for Normal to Dry Skin. The seven moisturizers and skin-strengthening proteins replenish and hydrate and soften men's skin . This everyday moisturizing formula also contains vitamin C, an antioxidant that helps protect skin against environmental stressors. This Gold Bond men's everyday lotion has a light, fresh scent. Your skin is a champion. One that never settles for silver. Gold Bond is high performance skin care for real life so you can be your best while keeping your skin at its best.