Procare exists for one simple reason: to create premium quality products that give stylists and colourists everywhere the Freedom to Create. Since we launched in 2001, Procare has grown to be the leading manufacturer of hair foils, dispensing systems and alternative colour placement products in the UK & EU and the number 1 selling hair foil brand in the UK.

We may have come a long way, but one thing hasn’t changed a bit since day one: our commitment to creating the best products possible, for stylists to do their best work, in an industry we absolutely love. We work hard to make sure Procare products are always innovative, intuitive and effortless to use, for consistent results every single time. Because we believe nothing should stand in the way of fabulous colour and the Freedom to Create.

Every product in the Procare portfolio exists so stylists and colourists have the Freedom to Create. So nothing gets in the way of realising their creative vision and pushing the boundaries of what’s possible with style and colour – and so our incredible industry can keep on doing what it does so very well.