The Wella Colour touch Plus is an intensive tint with rich, radiant nuances, higher coverage of gray hair and a radiant shine with a, particularly gentle and nourishing formula. Conventional semi-permanent colours offer a gray coverage of up to 50 percent. Colour touch Plus has a gray coverage of up to 70 percent and achieves richer, more intense and at the same time particularly natural colour results. The new range is just as gentle as a conventional semi-permanent tint. Due to the intense colour properties and the higher opacity, colour touch Plus is called a demi-permanent intensive tint. Colour touch Plus has a shelf life of up to 24 washes. Comes in 66/07 Dark Blonde Intense Natural Brown shade.