Your hair and scalp are like a sponge so it’s important that haircare works without polluting your body (or the planet!). We’ve spent nearly 50 years perfecting ours and we’re delighted that you’ve loved them for all this time too. Established in 1974, we believe in harnessing the power of nature without harming it in the process. Our products are made using the highest quality, naturally derived, cruelty-free ingredients, with 100% natural fragrance - and they work beautifully. This shampoo contains active organic aloe vera which is known for its rejuvenating qualities, making it ideal for the natural nourishment of your hair.