OUR STORY.

"We know a lot of people do not like doing chores. But we spend up to 6 years of our lives doing them. And time is too precious to waste. Why not enrich your everyday routines, learn to love them? Take pleasure in doing the little things, let them lift you. Make your daily rituals your escape plan, a chance to relax, live in the moment, get connected or disconnected.

At Brabantia, we are here to help, with beautifully designed product concepts for pleasurable living and giving. Concepts with promise, which are made sustainably and leave a better world for generations to come. And for you to enjoy."

Tijn, CEO Brabantia

SUSTAINABLE BY NATURE.

We love our planet as much as you do. That’s why we design recyclability into all our products. We started recycling before the word was even invented, turning tins for condensed milk into new cups in the 1940’s. Today, our products help you do your part for the planet too. Like kitchen tools with double functions, waste bins designed for separating waste, drying racks and rotary dryers for natural drying, jars that prevent food waste and even smart ironing board covers for more effective ironing. On top of that, we support big and small initiatives that make the world more beautiful.