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The Hidden Mechanics of IP: Demystifying Intellectual Property
The Hidden Mechanics of IP: Demystifying Intellectual Property
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A$57.75
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Unlock the Hidden Value in Your Business with the Power of Intellectual Property
In today’s innovation-driven economy, intangible assets account for over 90% of a company’s value—yet most businesses overlook their greatest source of competitive advantage. The Hidden Mechanics of IP® demystifies intellectual property (IP) and reveals how to uncover, protect, and commercialise your ideas, systems, brand, and know-how for long-term success.
Built around Kate Wilson's transformative Three Cogs Formula®—Competitive Edge, Competitive Intelligence, and Collaboration—this book offers a practical roadmap for identifying, structuring, and scaling your IP assets. Whether you're a startup founder, business advisor, investor, or seasoned entrepreneur, you’ll gain critical insights into:
Don’t leave your best assets vulnerable. Discover the hidden mechanics that power today’s most successful brands—and learn how to make them work for you.
Transform Ideas into Assets. Turn IP into Income.
In a world where intellectual property makes up more than 90% of business value, most organisations still fail to identify, protect, and leverage their most valuable assets.
The Hidden Mechanics of IP® is your essential guide to unlocking the power of intangible assets—from trade marks and patents to copyright, design rights, and trade secrets. Using the unique Three Cogs Formula®—Competitive Edge, Competitive Intelligence, and Collaboration—you’ll learn how to:
Protect smarter. Grow faster. Leverage your IP with confidence.
In today’s innovation-driven economy, intangible assets account for over 90% of a company’s value—yet most businesses overlook their greatest source of competitive advantage. The Hidden Mechanics of IP® demystifies intellectual property (IP) and reveals how to uncover, protect, and commercialise your ideas, systems, brand, and know-how for long-term success.
Built around Kate Wilson's transformative Three Cogs Formula®—Competitive Edge, Competitive Intelligence, and Collaboration—this book offers a practical roadmap for identifying, structuring, and scaling your IP assets. Whether you're a startup founder, business advisor, investor, or seasoned entrepreneur, you’ll gain critical insights into:
- Building and protecting brand value through trade marks, copyright, design registrations, and goodwill
- Leveraging patents, trade secrets, and licensing agreements to maximise technological innovation
- Enhancing operations with internal IP systems, SOPs, and franchise-ready documentation
- Using IP due diligence, freedom to operate searches, and market validation to avoid costly pitfalls
- Navigating international IP strategy, enforcement, and collaborative deal-making with confidence
Don’t leave your best assets vulnerable. Discover the hidden mechanics that power today’s most successful brands—and learn how to make them work for you.
Transform Ideas into Assets. Turn IP into Income.
In a world where intellectual property makes up more than 90% of business value, most organisations still fail to identify, protect, and leverage their most valuable assets.
The Hidden Mechanics of IP® is your essential guide to unlocking the power of intangible assets—from trade marks and patents to copyright, design rights, and trade secrets. Using the unique Three Cogs Formula®—Competitive Edge, Competitive Intelligence, and Collaboration—you’ll learn how to:
- Identify and commercialise hidden IP in your brand, operations, technology, and design
- Build strong IP strategies for growth, licensing, franchising, and partnerships
- Avoid costly mistakes with practical guidance on IP registration, enforcement, and international expansion
Protect smarter. Grow faster. Leverage your IP with confidence.
- Publisher: Kate Wilson
- Dimensions: 13.97 x 1.22 x 21.59 cm
- Language: English
- Print length: 210 pages
- Item weight: 336 g
- Book Type: Paperback
- ISBN-10: 106709332X
- ISBN-13: 978-1067093327
- Publication date: 23 July 2025
A$40.70
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A$57.75
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