Feels so real with beautiful colour and contrast

Our powerful processor on this Sony BRAVIA 4K TV uses advanced algorithms to cut noise and boost detail. With an even clearer 4K signal, everything you watch is closer to 4K quality, full of life-like colour and contrast.

A clearer picture, whatever you watch

Even your favourites filmed in 2K and HD are upscaled close to 4K quality. Our 4K X-Reality PRO uses a unique 4K database to recreate missing data.

Every image, alive with vivid colours

Live Colour expands colours of images to the reproducible colours of the TV so everything you see looks vivid and full of life-like colour.

See everything, even in fast action scenes

Motionflow XR 100Hz creates and inserts extra frames between the originals. With more images seen every second, action is smoother and sharper.

Great bass with clear acoustics

Complementing the TVs slimness, our uniquely-shaped X-Balanced Speaker drives movies and music with clear sound and rich bass.

Exclusive features for PlayStation 5

Auto HDR Tone Mapping automatically adjusts the HDR settings of the PS5 console to the TV for detailed, high-contrast scenes, and Auto Genre Picture Mode automatically adjusts the picture quality during gaming or streaming.