Free Shipping – Store Wide
The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing
A$19.70
-
A$89.25
Availability:
-
Select Styles for Availability
Shop with confidence
A classic and bestselling book that provides the definitive rules that govern the world of marketing.
Al Ries and Jack Trout, two of the world's most successful marketing strategists, present 22 tools and innovative techniques for marketing in today's competitive and global marketplace. They examine marketing campaigns that have succeeded and others that have failed; why good ideas did not live up to expectations; and how some companies went against convention to succeed in their markets.
The real-life examples, commonsense suggestions and killer instincts contained in this book are nothing less than rules by which companies will flourish or fail.
Al Ries and Jack Trout, two of the world's most successful marketing strategists, present 22 tools and innovative techniques for marketing in today's competitive and global marketplace. They examine marketing campaigns that have succeeded and others that have failed; why good ideas did not live up to expectations; and how some companies went against convention to succeed in their markets.
The real-life examples, commonsense suggestions and killer instincts contained in this book are nothing less than rules by which companies will flourish or fail.
- Publisher: Profile Business
- Dimensions: 12.8 x 1.2 x 19.6 cm
- Language: English
- Print length: 160 pages
- Item weight: 136 g
- Edition: Main
- Book Type: Paperback
- ISBN-10: 1861976100
- ISBN-13: 978-1861976109
- Publication date: 1 November 2002
A$19.70
-
A$89.25
Shipping to Australia
Delivery time varies by location
Return & Refund Policy
Check our return & refund policy
Security & Privacy
Safe payments: We do not share your personal details
Availability:
-
Select Styles for Availability
Sign in
or create an eMega account
Shop smarter — get exclusive deals & order tracking