About Us

The eponymous brand was established in 1962 by designer Yves Saint Laurent and his partner. The brand's logos were designed in 1963 by A. M. Cassandre. During the 1960s and 1970s, YSL popularized the beatnik look, safari jackets, tight pants, and thigh-high boots. In 1966, YSL debuted Le Smoking, a tuxedo suit for women. In an attempt to democratize fashion, YSL began producing ready-to-wear in 1966, with its launch of Rive Gauche, and is considered to be the first to popularize the concept. YSL's designs often featured designs influenced from traditional Chinese clothing, as well as themes from Pop Art, Ballets Russes, and Picasso.