ALL-DAY WEAR: 7 New shades of iconic full coverage liquid lip color that lasts up to 24 hours. EASY TWO-STEP PROCESS: For long-lasting coverage, apply lip color before sealing it in with the topcoat balm. MOISTURIZING FORMULA: Nourishing topcoat locks in moisture for fresh, healthy-looking lips. UP TO 24HR COLOR: Color stays put! Kiss-proof lip color that is resistant to bleeding, feathering, caking, crumbling and clumping. CRUELTY-FREE: Not tested on animals. Get full coverage liquid lipstick that lasts for up to 24 hours. Lock in moisture and natural oils all day long with the nourishing topcoat balm for fresh, pout-perfect shiny lips. Available in 7 new Kiss-proof, Smudge-proof, Transfer-proof, and Fade-proof rich Nude, Pink and Coral colors that last! Outlast All-Day Lip Color available in a full range of 48 gorgeous shades.