The Revenge of Analog: Real Things and Why They Matter

The Revenge of Analog: Real Things and Why They Matter

4.8
A$31.50 - A$31.85
Availability:
  • Select Styles for Availability

Shop with confidence

Secure transaction Returns Policy Shipping to Australia
A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog.David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas.Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life - and the robust future of the real world outside it.
  • Publisher: PublicAffairs; 1st edition (28 November 2017)
  • Paperback: 304 pages
  • Dimensions: 14.1 x 2.22 x 20.96 cm
  • Language: English
  • Book Type: Paperback
  • ISBN-10: 1610398211
  • ISBN-13: 978-1610398213
A$31.50 - A$31.85
Shipping to Australia Delivery time varies by location
Return & Refund Policy Check our return & refund policy
Security & Privacy Safe payments: We do not share your personal details
Availability:
  • Select Styles for Availability
Sign in or create an eMega account Shop smarter — get exclusive deals & order tracking