Meet eight iconoclastic CEOs who helmed firms where returns on average outperformed the S&P 500 by over 20 times. You may not know some of their names (Henry Singleton, Bill Anders, Tom Murphy)-but you will recognize many of their companies (General Cinema, Ralston Purina, The Washington Post Company, Berkshire Hathaway). In this book, you'll learn the consistent and rational traits that helped these select leaders achieve that exceptional performance. Humble, unassuming, and often frugal, these "outsiders" shunned Wall Street and the press and shied away from hot management trends.